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I'm Richard Johnson

I'm the author of Mission Lit - a book which open sources the secret sauce of how to turn a mission to enrich (not exploit) our world into the ultimate competitive advantage.

I work as an outsourced Chief Impact Officer for mission-driven startups and SMEs. To find out more, or to book me as a speaker or facilitator (or just to have an impact natter) get in touch on

I also help big business raise both the floor and ceiling on their sustainability efforts as an Associate Strategy Director over at GIVEN. For more on that email me on 

I formerly worked on catalysing breakthrough change in business for 6.5 years at Volans, led on challenge prizes at Ashoka for 2 years, and was Head of Impact at DAME for 3 years, taking them from Kickstarter to renowned challenger brand. 

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You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” 

― Buckminster Fuller

Got 3 minutes? Watch me describe how we used B Corp certification as part of our impact srategy at DAME. 

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